Description
Your Brand Strategy Outline Will Include:
A Defined Audience
• Demographic Outline
• Prospect Personality Type
• Interests
• Behaviors & Habits
• Relationship With Your Brand
• Pain Points
• Dreams & Desires
A Clear Brand Identity
• The Brand Hero Story
• Your Brand’s Purpose & Mission
• Your Brand’s Personality Traits
• Your Brand’s Core Values
• Brand Voice
• USP
Your Visual Language
• Logo In 3 Styles (Graphic, Stacked, & Horizontal)
• Logo Usage Guidelines
• Color Palette
• Typography
• Photography Guidelines
• Brand Mockups
A Full Marketing Analysis
• SWOT Analysis
• Positioning
• Touchpoints
• Metrics and Measurement
• Crisis Management
